Wednesday, 10 September 2014

YouTuber influence

Pointless Blog, otherwise known as Alfie Deyes, recently posted a photo on Instagram with the comment 'Like this photo. It's for a social experiment'. Within 5 minutes it had 13,592 likes and 343 comments.
The point of this 'social experiment' was presumably for Alfie to show the corporate executives behind him how much power he had on social media. To put this in context, if I post a photo on Instagram I am pleased if I get 12 likes over the course of a week. Even if a brand such as Mulberry post a photo of one of the world's most famous models they still don't get this many likes in a day. Ask any 14 to 16 year old what their favourite TV programme is and you may not get the answer you are expecting. 'Team Internet', a phrase often used by YouTubers and fans, is what it is all about.

It started with the internet but now these young YouTubers are branching out and releasing merchandise, beauty products and books. Pointless Blog has just released his first book and when he appeared at his book signing at Waterstones Piccadilly over 7,000 of his subscribers turned up. Some Twitter users even presumed One Direction had turned up due to the amount of screaming girls.

So, why are newspapers such as The Telegraph printing articles such as 'Who on earth is Alfie Deyes?' only yesterday? To be fair to them they did post an article back in 2011 about one of YouTube's first British vlogger's (video blogger) success stories, Charlie McDonnell, who inspired Alfie. But why do The Telegraph readers not know who Alfie Deyes is? It is partly to do with the way different generations use the internet. Many of those who read newspapers online go directly to the site they are looking for and simply browse the sites they know. The younger generation however are on the internet looking for new content, new ideas, inspiration, creativity, they don't want to stick to the same major newspapers, even if they are online. They want relatable content, lifestyles they can realistically aspire to and to get advice from their peers. 

One of the main things the YouTubers promote is a positive outlook on life and to be kind to each other. At the same time young viewers can see people not much older than them gaining success by themselves and on their own terms. For the past five or so years we have seen the young generation struggle to find work, even after doing what society dictates, to go to University and to study. Yet these YouTubers are doing things differently, giving hope, and showing the baby boomers that they can still achieve the success they did, just in their own creative way.

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6 comments

  1. Brilliant post, I think fans get caught up in Youtubers too much..however saying that Youtubers have raised brilliant awareness toward serious issues that affect a lot of society xo

    cosmeticscase.blogspot.co.uk

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    1. I agree, I found it really difficult to write a balanced article, so pleased that you like it! Thanks for reading!

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  2. This is such a relevant post - I keep seeing Youtubers being slated for their success when actually they just posted videos online(just like bloggers post) and didn't ask to be mobbed. They're doing really well for themselves and like you say, young people just get put down when it comes to jobs and education these days. Every sentence begins with 'When I was young...', well live is VERY different to when the older generations were young now and they need to change their attitudes too! Of course The Telegraph readers don't know who Alfie is... they're far too busy being important to watch youtube ;)

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    1. Thank you, I'm so pleased you liked it!

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  3. It's amazing how much power some of them have with social media! Just goes to show how much influence social media has on everyday life. Great post!

    StephanieLists.com

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    1. I know, I couldn't believe it when that photo got so many likes so quickly! Absolutely, the power of social media shouldn't be underestimated :) Thanks for reading!

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